Trump will be known as the first US president to master the internet. Continuing a historical legacy from FDR’s radio to JFK’s use of the TV. It’s a massive advantage, but it indicates something larger than your analysis shows. Memes are but one part of the coming decentralization of our society. A consequence of the growing “global brain.” While in its infancy, the full scale of this transformation will be absolutely enormous. The fragmentation of sociopolitical discourse is the first domino to fall. I attempt to trace the entire phenomena here:

https://medium.com/discourse/cults-and-memetic-tribes-down-the-rabbit-hole-of-a-decentralized-society-2f117baef544

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